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Customer Relationship Management
Do you really understand why a customer does business with you? At the end of this presentation - you'll wonder if you actual know.
He uses real life examples to remind audiences how easy it is to convince ourselves that our company, our service and products are the best and then ask, “Why would they go somewhere else”. Or even worse, to depend on our belief a customer cannot move away from us.
Thinking we are “bullet-proof” is a dangerous and deadly to the long term growth of your sales to a customer or the long term health of your relationship with them.
Deadly Thoughts
Why do your customers do business with you?
For 2 decades Mr. Dixon was on the front line of Supplier Management, Selection, Development and Strategic Sourcing for major technology leaders and innovators such as Honeywell, Ciba-Corning, Siemens, Teradyne and Brooks Automation. He was the decision maker on hundreds of contracts and awards of business. He has seen and heard every kind of Sales and Marketing pitch imaginable, dozens of strategies and the different approaches sales and marketing professionals would use to try to get him to say yes. He has truly seen the good, the bad and the really ugly.
What is the most critical component of any relationship? and why?
This presentation is approximately 90 minutes in length and can be modified to support your specific needs of your event or overall message and theme.
Robert Dixon Associates
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